OUR VISION

We develop and market highly functional, top quality outdoor products worldwide. Our brand enjoys an excellent reputation with customers.

We enjoy our work

This is what motivates and drives us. With our authentic passion we can inspire our customers and convince them of Deuter products.

Outdoor sports is at the heart of Deuter

Our products are engineered to perform in the outdoors. Every one at Deuter takes personal responsibility to protecting the environment and to preserving nature for generations to come.

Deuter strives for long-term success

We do not believe in short term profit maximization. The fusion of economy, ecology and social commitment is the foundation for a safe future at Deuter.

Our target: the highest expertise

We want to perfectly understand and master every single thing we do. A high demand that involves all levels: from customer service to staff training. We embrace complex challenges. We are focused and ambitious and we are always looking for the best solution.

Deuter is fully authentic brand

We are passionate about our work and the outcome. Every team member is active and loves the outdoors. We are a down-to-earth company and we stay grounded – even during great business periods. This mentality is reflected in our integrity and our friendly, loyal way of dealing with each other and our customers.

Specialization allows us to stay true to our key competence

This is what enables us to always be innovative and to stay ahead of the rest of the market. This is a crucial factor, because Deuter’s success is based on the brand‘s strong reputation. The competence applies to all levels: our products as well as all of our services.